Cookie Policy

Cookies are small text files placed on your device when you visit a website. Similar technologies include browser session storage. They allow the website to remember preferences or collect information needed to provide a service you requested.

Below is an overview of the cookies and related storage used on this website:

• Language preference cookie (lang) — stores your chosen language (EN or NL); strictly necessary for the bilingual site to work as expected
• Consent cookie (cookie_consent) — stores your choice: accept_all, essential_only, or denied; set only after you click a button in the cookie banner
• Google Analytics 4 (measurement ID G-T9SVLLYMH8) — analytical cookies/scripts from Google; loaded automatically on every visit
• Google Tag Manager (container ID GTM-WLWQ63ML) — tag management script from Google; loaded automatically on every visit
• Microsoft Clarity (project ID y3dsu396td) — session recording and heatmap script from Microsoft; loaded automatically on every visit
• HighLevel / StepUp external tracking (links.stepupanalytics.com) — third-party script that measures page views and form activity for our CRM analytics; loaded automatically on every visit
• Appointment attribution (sessionStorage key elo_appointment_tracking) — stores first-touch marketing parameters (UTM tags and ad click IDs) for the current browser tab so they can be included with an appointment form submission; written only if you choose Accept all; cleared when the tab is closed

Essential cookies are strictly necessary for the website to operate. They enable core features such as page navigation, language switching, remembering your cookie preference, and form submissions. These cannot be switched off through our banner because the site would not function properly without them.

Analytics and tagging scripts listed above run separately from essential cookies and load automatically when you visit the site. They are not controlled through the cookie banner.

We load Google Analytics 4, Google Tag Manager, Microsoft Clarity, and HighLevel/StepUp external tracking on every visit to understand how visitors use the site (for example which pages are visited, how forms are used, and how the site performs). Analytics data is processed by Google, Microsoft, and HighLevel/StepUp as described in their respective privacy documentation.

If you choose Accept all, we may also store marketing attribution data (such as utm_source, utm_medium, utm_campaign, and advertising click IDs like gclid or fbclid) in sessionStorage for the duration of your tab visit. This helps us understand which campaign led to an appointment request. This storage is not used if you choose Essential only or Deny.

When you first visit, our cookie banner offers three options:

You can reopen the banner at any time via Cookie settings in the website footer. You can also control cookies through your browser settings or by using private browsing mode.

• Accept all — enables appointment attribution storage in addition to essential cookies; analytics and tagging scripts load regardless of this choice
• Essential only — only essential cookies (including language and your consent choice); no attribution sessionStorage; analytics and tagging scripts still load
• Deny — same technical restrictions as Essential only for attribution storage; your refusal is recorded in the consent cookie so we do not ask again every page load; analytics and tagging scripts still load

We may update this cookie policy periodically to reflect changes in the technologies we use or applicable regulations (including the GDPR / AVG). We encourage you to review this page from time to time. If you have any questions about our use of cookies, please contact us at [email protected].